---
title: "Brand store and showroom product presentation | GoTrack"
description: "Hold a product up to the camera and its story fills the screen: presentation for brand stores and showrooms, with a record of what was presented."
url: https://gotrackgo.com/en/brand-store-and-showroom
language: en
updated: 2026-11-08
publisher: GOTONOM Yazılım Teknolojileri A.Ş.
---

# Brand stores and showrooms: let the product present itself

In a brand store or showroom the product is the star. Hold it up to the camera and the screen shows its story, whether a shopper or a sales associate is holding it, and GoTrack records which products are presented most.

## How does GoTrack work in a showroom?

**Presentation mode turns a product held up to the camera into the screen's content.** It works in open spaces without fixed shelves, and every presentation is recorded, so you see which products drew the most attention and which content went with longer holds.

## Why showrooms use it

### Open spaces

No fixed shelves needed: products are recognised where they are held up.

### For sales teams

Associates present products naturally, just by picking them up.

### Content that works

Which product content goes with longer holds.

## Good to know

- **Screens of any size:** no touchscreen required.
- **Your content per product:** images or video, managed in the panel.
- **Offline-safe:** presentations keep working without internet.
- **See also:** [presentation for showrooms and fairs](https://gotrackgo.com/en/showroom-product-presentation).

## Questions

### Can a product be presented by holding it up to the camera?

Yes. In presentation mode, a product held up to the camera puts its content on the screen while it is held. It suits showrooms, trade fairs, pop-ups and sales teams.

### Does presentation mode need shelves or marked zones?

No. In presentation mode a product held up to the camera is shown on the screen while it is held, wherever it is. It suits showrooms, trade fairs, pop-ups and sales teams.

### Do we need a data-science team to add new products?

No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website.

### Can we manage the screens in all our stores from one place?

Yes. Every store's screens are paired, grouped and managed from one web panel — content, playlists, layouts and live status — and a screen that goes offline is flagged.

## Further reading

- [What to show on a lift-and-learn screen](https://gotrackgo.com/en/lift-and-learn-screen-content): What content works on a screen that shows the product in the shopper's hand: what to show first, text, two products at once, and how to measure it.
- [What is lift and learn? Methods and trade-offs](https://gotrackgo.com/en/what-is-lift-and-learn): What lift and learn is, the four ways to detect a pickup (pads, tags, touch, cameras), their trade-offs and what each lets you measure.
- [Measuring campaign interest on the shop floor](https://gotrackgo.com/en/measuring-campaigns-in-store): In Black Friday and sale periods, see what shoppers picked up, compared and put back, not only what sold. A step-by-step method.
- [Camera vs sensor and tag lift and learn](https://gotrackgo.com/en/camera-vs-sensor-lift-and-learn): Camera vs sensor or tag lift and learn: what goes on each product, what changes when the range changes, and what you can measure.

## Let your products take the stage.

Tell us about your showroom and we will show you how it looks.

[Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com

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GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com
