--- title: "GoTrack FAQ: analytics, privacy, screens" description: "Does GoTrack count people? Does it use face recognition? Where are images processed? Short, direct answers." url: https://gotrackgo.com/en/faq language: en updated: 2026-11-08 publisher: GOTONOM Yazılım Teknolojileri A.Ş. --- # GoTrack frequently asked questions The questions retail operations, technology and data-protection teams ask us most, answered directly. ### What is GoTrack? GoTrack is computer vision retail analytics software developed by GOTONOM in İstanbul that runs on standard cameras. Using standard IP cameras or USB webcams placed where they see the products clearly, it measures product interaction on the shop floor: which product and colour is picked up, how long it is held and whether it is put back. Optional screen integration can show that product's content on the nearest screen; the analytics works without screens. ### Does GoTrack count people? On request, yes. GoTrack's standard reports are about products: what shoppers pick up, hold and put back. For stores that also need visitor numbers, GoTrack can count visitors with the same cameras, anonymously and without face recognition; it is set up per project. ### Does GoTrack use face recognition? No. There is no face recognition, no face template, no biometric matching, and no shopper is recognised across visits. ### Can GoTrack show the age and gender of the shoppers who engage with a product? We are building it now. Audience insights will show which age ranges and genders pick up, hold and put back each product, as aggregate reports, never as individual profiles. It is not yet running in stores, so GoTrack does not estimate age or gender today; tell us if you want it in your pilot. ### Are images processed in the store or in the cloud? In the store. Images are analysed on a device in the store and are not sent to the cloud for analysis. Only product events and device health reach the cloud, which is also why recognition and screens keep working without internet. ### Does GoTrack record camera footage? Not by default: each analysed frame is discarded. If debug recording is switched on, the files stay on the store device and are deleted after 30 days by default. The only image that reaches the product catalogue is one an authorised user deliberately adds as a product photo. ### Does GoTrack work without processing personal data? GoTrack does not store images, identify anyone or send personal data to the cloud, but it does process camera images in real time on the store device. How that is classified under KVKK or GDPR, and the notices it needs, is for the retailer's legal team to assess as data controller. ### Can GoTrack mask staff areas and analyse only the shopping area? There is no pixel-level privacy masking. Analysis is limited to the shelf zones defined for each camera. Today, keeping staff areas out of view means aiming the camera at the shelf and the shopping area. ### Which cameras does GoTrack use? Do I need an AI camera? No special AI camera is needed: the AI runs in GoTrack's software on the store device. Standard IP cameras (RTSP, ONVIF) or USB webcams with good enough image quality do the job; we can supply them if you prefer. What matters is placement: to see the products clearly and correctly, a camera sits at the right distance from them, not too close and not too far, and we choose the spot together during setup. Ceiling security cameras are usually too far from the products to see what is in a shopper's hand. ### Can we manage the screens in all our stores from one place? Yes. Every store's screens are paired, grouped and managed from one web panel — content, playlists, layouts and live status — and a screen that goes offline is flagged. ### Can GoTrack send data to our ERP, loyalty or BI system? Yes, through webhooks and exports. Each product interaction can be sent to your endpoint as a webhook signed with HMAC-SHA256, and every report can be exported as CSV or PDF. There is no ready-made ERP, POS, loyalty or CRM connector. ### Can GoTrack tell marketing which products are examined, and for how long? Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it. ### What happens if the store's internet goes down? Recognition, screens and event recording carry on in the store. Screens play their stored content, and events wait on the device and are sent with their real times when the connection returns. In our test on 4 September 2026, every showing during a 7-minute outage reached the screen and its record reached the cloud afterwards. ### Does GoTrack work for chains with many branches? Yes. Several stores and brands are managed from one panel, reports are split per store, and every store device's health is monitored remotely. ### How are store devices updated? Remotely. New versions reach store devices without a site visit, are applied at a quiet moment, and roll back on their own if the new version does not work. ### Is GoTrack developed in Türkiye? Yes. GoTrack is developed in İstanbul by GOTONOM Yazılım Teknolojileri A.Ş. ### Where is the data kept? Camera images are processed on the store device and, by default, never leave the store. For the hosting region and retention of cloud records, ask GOTONOM in writing before purchase. ### How do GoTrack screens decide what to show? When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens. ### Which products does GoTrack work best with? Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image. ### Do we need a data-science team to add new products? No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website. ### Do we need screens to use GoTrack? No. GoTrack's product analytics works with cameras alone. Screens are optional: add them when you want the shelf to react to the product in hand. ### Can GoTrack do lift and learn without sensors? Yes. When a shopper picks up a product, the screen beside it shows that product's content. GoTrack uses cameras, so there are no sensors, tags or pads on the products, and no touchscreen is needed. ### Can a product be presented by holding it up to the camera? Yes. In presentation mode, a product held up to the camera puts its content on the screen while it is held. It suits showrooms, trade fairs, pop-ups and sales teams. ### Can GoTrack show whether sales went up? Not on its own. GoTrack measures what happens at the shelf — pickups, hold time and put-backs — and does not read POS data. To relate interest to sales, join GoTrack's CSV exports or webhook events with your own sales data. ### Can we test a new product placement with GoTrack? Yes, as a before-and-after comparison: move a product to a new shelf zone or fixture and compare its pickups, hold time and put-backs with the period before. GoTrack shows the change; it does not run statistical tests for you. ### What do we need to start with GoTrack? Cameras and a store device to the specification we set for your project: cameras that see the products clearly (standard IP or USB, supplied by us or bought to the spec), a small device in the store that processes the images, and an internet connection for the panel and reports. Screens are optional. The panel is used from a web browser. ### How quickly does the screen change when a product is picked up? In our test measurement on 30 September 2026, the screen acknowledged painting the product within 0.71 s of GoTrack deciding which product was in hand, in all 24 acknowledged fires: a median of 0.35 s with one product and 0.51 s with two. One of the 25 fires sent no acknowledgement. The time from the lift itself to that decision is not included and not yet measured separately. Method: [the reaction time note](https://gotrackgo.com/en/screen-reaction-time-measured). ### What is a good put-back rate? There is no universal benchmark: it depends on the category, the price and the store. The useful comparisons are a product against itself over time, and against similar products in the same store and zone. GoTrack reports the rate per product, colour, zone and store so those comparisons are possible. ### How is GoTrack different from people counters and heatmaps? People counters count who comes in, heatmaps show where people walk, and shelf recognition checks what is on the shelf. GoTrack measures what shoppers do with the products themselves: which product and colour is picked up, how long it is held, and which are put back or compared. Visitor counting can be added on request. ### Which reports does GoTrack produce? Pickups, hold time, put-backs, never-touched products and products compared together, per product, colour, zone, hour and store; store visits; and, with screens, which content goes with longer holds. Every report can be filtered by store and exported as CSV or PDF. ### Can GoTrack tell the colours of the same model apart? Yes. Reports are per product and colour. When two variants are so alike that a camera cannot separate them, GoTrack shows them as a pair instead of guessing between them. ### What can the screens show? Images and videos. Each product can have its own content, which plays while the product is held; the rest of the time the screen plays its playlist. When two products are held together, the screen shows both side by side. ### Which screens can we use? Ordinary displays work, and they do not need to be touchscreens: the shopper's hand is the input. Each screen is paired to a store and managed from the GoTrack panel. ### What does the screen do when the product is put down? It keeps showing the product for as long as it is held, and returns to its playlist a few seconds after the product goes back. ### How is visitor counting set up? On request, per project. GoTrack counts visitors with the same cameras, anonymously and without face recognition. Tell us which entrances or areas to count and it is set up for that store. ### Does presentation mode need shelves or marked zones? No. In presentation mode a product held up to the camera is shown on the screen while it is held, wherever it is. It suits showrooms, trade fairs, pop-ups and sales teams. ### How long should a placement test run? Long enough for the products involved to collect plenty of pickups. Compare the same days of the week before and after the change, and change only one thing at a time. GoTrack shows the change; it does not run statistical tests for you. ### How soon can we see data for a new product? From its first day on the shelf. Once the product is added in the panel, its pickups, hold time and put-backs appear in the reports as they are recorded, next to the rest of the range. ### How does GoTrack help a range review? It adds the shelf to the sales figures: which products and colours are picked up, which are put back, which are never touched and which are compared with each other. GoTrack does not read POS data; join its exports with your sales to see both. ### Can different teams have different access? Yes. Team members get roles, several stores and brands can sit in one account, and changes in the panel are recorded in an activity log. ### What does setting up a store involve? Cameras that see the shelves, a small device in the store that processes the images, the products added in the panel (from photos, or imported from your product pages) and, if you want them, screens paired to the panel. ### Does GoTrack mistake clothes a shopper is wearing for products? It is built not to: the screen reacts to products picked up or held up, not to what people wear. In our test on 30 September 2026, all 30 sightings of clothes being worn stayed off the screen. ### Can GoTrack tell which shoe size was picked up? No. It recognises the model and colour that was lifted, not the size. ### Does it work on a shoe wall and on a display table? Yes, both. A camera that sees the wall or the table clearly is enough to measure which models are lifted, how long they are inspected and which go back. ### Can GoTrack be used in a temporary space or at an event? Yes. A store device and cameras that see the products are enough, and recognition, screens and recording keep working without a reliable internet connection. ### Can we have product analytics and visitor counting together? Yes. Product analytics is GoTrack's core, and visitor counting can be added on request with the same cameras, so both come from one system. ### Do shoppers need to be informed? Yes. The retailer, as data controller, informs shoppers, and the notices should describe the analytics, not only security cameras. GOTONOM provides the technical description your legal team needs. ### How is each company's data kept apart? Each company's data is kept separate in the cloud, access goes through user accounts with team roles, and changes in the panel are recorded in an activity log. Camera images stay in the store and are not stored by default. ### How do GoTrack's webhooks work? Each event is sent to your endpoint as a JSON POST signed with HMAC-SHA256 in the X-GoTrack-Signature header. Payloads, a JSON Schema and verification examples in Python, Node.js and PHP are at https://github.com/gotonom/gotrack-integrations. ### Which use case should we start with? Start with one question you want answered, on one or two fixtures the cameras see clearly, over a fixed period: for example, which colours of a model are picked up and put back most. Add screens or more stores once that answer is useful. ## Didn't find your question? Ask us directly — we answer in Turkish, English or Spanish. [Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com --- GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com