---
title: "In-store analytics for fashion and apparel | GoTrack"
description: "For fashion stores: which styles and colours are picked up, compared and put back on the rail, and screens that show the style in hand."
url: https://gotrackgo.com/en/fashion-retail-analytics
language: en
updated: 2026-11-08
publisher: GOTONOM Yazılım Teknolojileri A.Ş.
---

# Product analytics for fashion and apparel stores

On a rail, a shopper's hand is the first sign of interest. GoTrack shows which styles and colours are picked up, which are compared and which go back, and can put the style in hand on the screen beside the rail.

## What can a fashion store measure with GoTrack?

**Interest per style and colour, rail by rail.** Pickups, hold time and put-backs for every garment and colour variant, the pairs shoppers compare and the garments nobody touches, per store and per hour.

## What fashion teams learn

### Colour by colour

Which colours of the same style draw hands, and which go back.

### Tried against each other

The garments shoppers compare before they decide.

### The style on screen

The garment in hand, with its content, on the screen beside the rail.

## Good to know

- **Rails and shelves:** the camera needs a clear view of the rail or shelf.
- **Style and colour, not size:** a garment's size is not read from the image.
- **Near-identical garments** are shown as a pair rather than guessed.
- **New collections** are added in the panel; details can be imported from your product pages.

## Questions

### Does GoTrack mistake clothes a shopper is wearing for products?

It is built not to: the screen reacts to products picked up or held up, not to what people wear. In our test on 30 September 2026, all 30 sightings of clothes being worn stayed off the screen.

### Can GoTrack tell the colours of the same model apart?

Yes. Reports are per product and colour. When two variants are so alike that a camera cannot separate them, GoTrack shows them as a pair instead of guessing between them.

### Which products does GoTrack work best with?

Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.

### Do we need a data-science team to add new products?

No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website.

## Further reading

- [Never-touched products: find them and act](https://gotrackgo.com/en/never-touched-products): Products that sit on the shelf and draw almost no pickups: how to find them per store and colour, the usual reasons, what to try first.
- [What is put-back rate? How to read it](https://gotrackgo.com/en/what-is-put-back-rate): Put-back rate is the share of pickups that go back to the shelf. How it is calculated, how to read it by product and colour, and the mistakes to avoid.
- [What is hold time in a store? How to use it](https://gotrackgo.com/en/what-is-hold-time): Hold time is how long a product stays in a shopper's hand after a pickup. What it tells you, how to read it by product and colour, and its limits.
- [The in-store conversion funnel: product metrics](https://gotrackgo.com/en/in-store-conversion-funnel): Store conversion rate stops at the door. The product funnel: in view, picked up, held, compared, put back or not, then purchase from sales data.

## See it on your rails.

Tell us about your stores and we will show GoTrack on garments like yours.

[Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com

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GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com