---
title: "Retail product interaction glossary | GoTrack"
description: "Definitions of pickup, hold time, put-back rate, never-touched products, lift and learn, presentation mode, in-store processing and more."
url: https://gotrackgo.com/en/glossary
language: en
updated: 2026-11-08
publisher: GOTONOM Yazılım Teknolojileri A.Ş.
---

# Product interaction glossary

Short definitions of the terms used in in-store product analytics and smart screens, as GoTrack uses them.

### Product interaction analytics

Measuring what shoppers do with products in a physical store — which are picked up, how long they are held, which are put back — rather than how many people walk in.

### Pickup

A shopper taking a product from the shelf, rack or table. GoTrack records the product, colour, shelf zone and time.

### Hold time

How long a product stays in a shopper's hand after a pickup. It measures interest in the product, not time spent standing nearby.

### Put-back

A product that is picked up and returned to the shelf. The put-back rate is the share of pickups that end this way.

### Never-touched product

A product on the shelf that draws almost no pickups over a period: a signal about placement, visibility or appeal.

### Compared together

Products picked up one after the other by the same shopper: the pairs weighed against each other.

### Store visit

Interactions close together in time, grouped into one visit, to show how many products a visit explored. No shopper is identified.

### Shelf zone

An area of a shelf, rack or wall that a camera watches. Reports can be split by zone.

### Lift and learn

An in-store display where picking up a product brings its content onto a nearby screen. GoTrack does it with cameras instead of sensors or tags.

### Presentation mode

A GoTrack mode for showrooms and fairs: a product held up to the camera is shown on the screen while it is held.

### Content performance

Which screen content goes with longer holds of the product it shows, per asset and per store.

### In-store (edge) processing

Analysing camera images on a device in the store instead of sending video to the cloud. GoTrack sends only product events.

### Visitor counting

Counting how many people enter a store or area. GoTrack offers it on request, anonymously, without face recognition.

### Idle playlist

The content a screen plays when nobody is holding a product.

### KVKK

Türkiye's Personal Data Protection Law (Law No. 6698). Retailers using in-store cameras assess their obligations under it as data controllers.

## Questions about a term?

Ask us: we answer in Turkish, English or Spanish.

[Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com

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GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com