---
title: "Guides to in-store product analytics | GoTrack"
description: "Guides for retail teams: lift and learn, put-back rate, hold time, never-touched products, in-store A/B tests, screen content, privacy and buying."
url: https://gotrackgo.com/en/guides
language: en
updated: 2026-09-30
publisher: GOTONOM Yazılım Teknolojileri A.Ş.
---

# Guides to in-store product analytics and smart screens

Plain guides for merchandising, marketing, store and legal teams: what to measure on the shop floor, how to read it, and how to choose and test.

## All guides

### What is lift and learn?

The four ways to detect a pickup, their trade-offs and what each lets you measure.

[Read the guide](https://gotrackgo.com/en/what-is-lift-and-learn)

### Put-back rate

How the share of pickups that go back is calculated and read.

[Read the guide](https://gotrackgo.com/en/what-is-put-back-rate)

### Hold time

How long a product stays in hand, and what that tells you.

[Read the guide](https://gotrackgo.com/en/what-is-hold-time)

### Never-touched products

Finding the products nobody reaches for, and what to try first.

[Read the guide](https://gotrackgo.com/en/never-touched-products)

### Products compared together

The pairs shoppers weigh against each other, and where to use them.

[Read the guide](https://gotrackgo.com/en/products-compared-together)

### A/B testing in a store

Testing a placement or a fixture with before-and-after data.

[Read the guide](https://gotrackgo.com/en/in-store-ab-testing)

### Lift-and-learn screen content

What to show on the screen while the product is in hand.

[Read the guide](https://gotrackgo.com/en/lift-and-learn-screen-content)

### Shoe wall layout

Planning and testing a shoe wall with pickup data.

[Read the guide](https://gotrackgo.com/en/shoe-wall-layout)

### Campaign measurement

Black Friday and sale periods measured on the shop floor.

[Read the guide](https://gotrackgo.com/en/measuring-campaigns-in-store)

### Privacy checklist

Ten questions to ask any camera-analytics vendor.

[Read the guide](https://gotrackgo.com/en/camera-analytics-privacy-checklist)

### Buyer's checklist

Four kinds of in-store analytics and how to choose.

[Read the guide](https://gotrackgo.com/en/choosing-in-store-analytics)

### Cameras vs sensors

Lift and learn with cameras compared with sensors or tags.

[Read the comparison](https://gotrackgo.com/en/camera-vs-sensor-lift-and-learn)

## Questions a guide does not answer?

Ask us: we answer in Turkish, English or Spanish.

[Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com

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GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com