--- title: "How GoTrack works: what you need to start | GoTrack" description: "What you need to start with GoTrack: cameras that see the shelves, a small store device, optional screens. The steps from first call to first report." url: https://gotrackgo.com/en/how-it-works language: en updated: 2026-11-08 publisher: GOTONOM Yazılım Teknolojileri A.Ş. --- # What you need, and the steps to your first report GoTrack runs on its own cameras, placed close to the products, and a small device in the store. Here is what that means in practice, step by step. ## What do you need to start with GoTrack? **Cameras that see the shelves, a small device in the store, and an internet connection for the panel.** Screens are optional. Products are added in the panel, and reports start filling in per product, colour and store. ## From first call to first report 1. **Plan the cameras**: No special AI camera is needed. We decide together where the cameras go so they see the products clearly and correctly: not too close, not too far. We supply them, or you buy standard IP cameras or USB webcams. 2. **Place the store device**: A small device in the store analyses the images. It needs an internet connection for the panel and updates, and keeps working when that connection drops. 3. **Add your products**: Products are added in the panel with a guided step; details can be imported from the product page on your website. 4. **Mark the shelf areas**: In the panel you mark which shelf areas each camera watches and, where it applies, which products belong there. 5. **Connect screens (optional)**: Pair ordinary screens from the panel and choose each product's content and the idle playlists. 6. **Read the reports**: Pickups, hold time and put-backs appear per product, colour and store. Export them as CSV or PDF, or send events to your systems by webhook. ## What you need ### Cameras Standard IP cameras or USB webcams; no AI camera needed. Placed where they see the products clearly: not too close, not too far. ### A store device A small device in the store that processes the images. ### Screens, if you want them Ordinary screens; no touchscreen required. ## For your IT team - **Images stay in the store:** they are processed on the store device and not sent to the cloud. - **Outgoing connection:** the device sends product events and receives updates over the internet. - **Offline-safe:** recognition, screens and event recording continue without internet; events are sent later with their real times. - **Remote updates:** new versions are applied at a quiet moment and roll back on their own if they do not work. ## Questions ### What does setting up a store involve? Cameras that see the shelves, a small device in the store that processes the images, the products added in the panel (from photos, or imported from your product pages) and, if you want them, screens paired to the panel. ### What do we need to start with GoTrack? Cameras and a store device to the specification we set for your project: cameras that see the products clearly (standard IP or USB, supplied by us or bought to the spec), a small device in the store that processes the images, and an internet connection for the panel and reports. Screens are optional. The panel is used from a web browser. ### Which cameras does GoTrack use? Do I need an AI camera? No special AI camera is needed: the AI runs in GoTrack's software on the store device. Standard IP cameras (RTSP, ONVIF) or USB webcams with good enough image quality do the job; we can supply them if you prefer. What matters is placement: to see the products clearly and correctly, a camera sits at the right distance from them, not too close and not too far, and we choose the spot together during setup. Ceiling security cameras are usually too far from the products to see what is in a shopper's hand. ### How are store devices updated? Remotely. New versions reach store devices without a site visit, are applied at a quiet moment, and roll back on their own if the new version does not work. ## Further reading - [Lab note: how long it takes to add a product](https://gotrackgo.com/en/time-to-add-a-product): Lab note: 45 phone capture sessions, June–October 2026. Adding one colour of a product took a median 1 min 33 s; 36 of 45 finished within 3 minutes. - [Do you need an AI camera for store analytics?](https://gotrackgo.com/en/cameras-for-store-analytics): Store analytics does not need a special AI camera: a standard IP camera or USB webcam, placed well, is enough. What to look for and where it goes. - [Computer vision in retail: what it can measure](https://gotrackgo.com/en/computer-vision-in-retail): Seven ways stores use computer vision, from people counting to product interaction: what each measures, where the camera goes and its limits. - [In-store camera analytics: 10 privacy questions](https://gotrackgo.com/en/camera-analytics-privacy-checklist): Ten questions to ask any in-store camera analytics vendor before you install: where images are processed, what is kept, what reaches the cloud. ## Ready to plan your cameras? Tell us about your stores and we will plan where the cameras go. [Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com --- GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com