--- title: "In-store screen content testing | GoTrack" description: "See which screen content goes with longer product holds, per asset and per store. Compare versions on real shopper behaviour, not guesses." url: https://gotrackgo.com/en/in-store-screen-content-testing language: en updated: 2026-11-08 publisher: GOTONOM Yazılım Teknolojileri A.Ş. --- # Know which screen content actually works Most in-store content is judged by taste. GoTrack shows which content goes with longer holds of the product, per asset and per store, so the next campaign starts from evidence. ## How do you measure in-store screen content? **GoTrack links what was on the screen with what shoppers did with the product.** For every asset it reports the hold time that went with it, per store, so two versions of the same product's content can be compared on real behaviour. ## Questions it answers ### Which asset holds attention? Hold time per asset, for the product it shows. ### Does it work everywhere? The same content compared across stores. ### Which version wins? Two versions for the same product, compared on hold time. ## Good to know - **It measures holds, not sales:** GoTrack does not read POS data. - **It measures products, not people:** no face recognition, no viewer profiles. - **It needs a screen:** content testing works with GoTrack's [smart screens](https://gotrackgo.com/en/smart-signage). ## Questions ### What can the screens show? Images and videos. Each product can have its own content, which plays while the product is held; the rest of the time the screen plays its playlist. When two products are held together, the screen shows both side by side. ### How do GoTrack screens decide what to show? When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens. ### Can we manage the screens in all our stores from one place? Yes. Every store's screens are paired, grouped and managed from one web panel — content, playlists, layouts and live status — and a screen that goes offline is flagged. ### Does GoTrack work without processing personal data? GoTrack does not store images, identify anyone or send personal data to the cloud, but it does process camera images in real time on the store device. How that is classified under KVKK or GDPR, and the notices it needs, is for the retailer's legal team to assess as data controller. ## Further reading - [Measuring campaign interest on the shop floor](https://gotrackgo.com/en/measuring-campaigns-in-store): In Black Friday and sale periods, see what shoppers picked up, compared and put back, not only what sold. A step-by-step method. - [What to show on a lift-and-learn screen](https://gotrackgo.com/en/lift-and-learn-screen-content): What content works on a screen that shows the product in the shopper's hand: what to show first, text, two products at once, and how to measure it. - [How to A/B test in a physical store](https://gotrackgo.com/en/in-store-ab-testing): A/B testing in a physical store: before-and-after or two matched stores, one change at a time, rates not totals. A practical method with product data. - [How we test GoTrack before a store sees a change](https://gotrackgo.com/en/how-we-test-gotrack): Lab note, 10 Oct 2026: 42 releases to our field test device in 11 days, over 5,400 automated checks per change, and a live table test before each release. ## Let the shelf judge your content. We will show you content performance on products like yours. [Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com --- GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com