--- title: "In-store analytics by category, fashion to grocery | GoTrack" description: "Where GoTrack fits: apparel, footwear, fragrance, cosmetics, watches, bags, electronics and grocery, plus showrooms and pop-ups." url: https://gotrackgo.com/en/industries language: en updated: 2026-11-08 publisher: GOTONOM Yazılım Teknolojileri A.Ş. --- # Built for stores where shoppers pick up the product GoTrack is at its best where products sit on racks, shelves, walls and counters, and where a shopper's hand is the first sign of interest: from a T-shirt to a bottle of juice. ## Eight categories, one question each. The measures are the same everywhere: pickups, hold time, put-backs and products compared together. What changes is the question each category asks. ### Apparel Which colours get picked up, and which go straight back? - **What you learn**: Pickups, hold time and put-backs per style and colour, and which styles are tried against each other. - **On the screen beside it**: The style in hand, with its other colours. [Learn more](https://gotrackgo.com/en/fashion-retail-analytics) ### Footwear Which models are compared most often? - **What you learn**: Which models on the wall are lifted, how long each is inspected and which pairs are compared. - **On the screen beside it**: The model's story, right beside the wall. [Learn more](https://gotrackgo.com/en/shoe-wall-analytics) ### Fragrance Which fragrance is held the longest? - **What you learn**: Which bottles leave the tray, how long each is held and which are tried one after another. - **On the screen beside it**: The fragrance's notes and family while the bottle is in hand. ### Cosmetics Which shades are picked up and put back? - **What you learn**: Pickups and put-backs per product and shade, and which products are picked up together. - **On the screen beside it**: How to use it, or the full shade range of the product in hand. ### Watches Which pieces are held longest before they go back? - **What you learn**: Which pieces leave the display, how long they are held and how often they go back. - **On the screen beside it**: The piece's details while the shopper holds it. ### Bags Which bags draw hands in which store? - **What you learn**: Pickups and hold time per model and colour, store by store. - **On the screen beside it**: The bag's other colours, and how it is worn. ### Electronics Which products are weighed against each other? - **What you learn**: Which models are lifted from their stand and which are weighed against each other. - **On the screen beside it**: Key features; two products side by side when both are held. ### Grocery & FMCG Which products leave the shelf most often? - **What you learn**: Which products are taken from the shelf or chiller, and which are picked up and put back. - **On the screen beside it**: The product's story or offer as it is taken. Apparel and footwear are where GoTrack runs in stores today. For the other categories the same measures apply, and we start with a short pilot on your own products. Near-identical products, such as shades in the same packaging, may be reported as a pair rather than guessed. ## And store formats ### Brand stores & showrooms A product held up to the camera becomes a presentation: the screen shows it instantly, whether a shopper or a sales associate is holding it. ### Pop-ups & events A temporary space still deserves real numbers. Measure which products drew hands, and when, without storing images of visitors. ## What you learn in each | Category or format | What GoTrack shows | |---|---| | Apparel | Pickups, hold time and put-backs per style and colour, and which styles are tried against each other. | | Footwear | Which models on the wall are lifted, how long each is inspected and which pairs are compared. | | Fragrance | Which bottles leave the tray, how long each is held and which are tried one after another. | | Cosmetics | Pickups and put-backs per product and shade, and which products are picked up together. | | Watches | Which pieces leave the display, how long they are held and how often they go back. | | Bags | Pickups and hold time per model and colour, store by store. | | Electronics | Which models are lifted from their stand and which are weighed against each other. | | Grocery & FMCG | Which products are taken from the shelf or chiller, and which are picked up and put back. | | Brand stores & showrooms | Which products are presented most, and which content goes with longer attention | | Pop-ups & events | When interest peaked and which products drew hands, with no images of visitors kept | ## Who uses the reports - **Merchandising and visual merchandising** — which products and colours earn the prime spots. - **Marketing and brand teams** — which content goes with longer attention, per product and store. - **Store operations** — when interest peaks, and how stores compare. - **Retail leadership** — one view across every branch. ## Outside GoTrack's scope - Identifying or recognising individual shoppers. - Reading a garment's size from the image. If you need these, we will say so up front. ## Questions about fit ### Which products does GoTrack work best with? Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image. ### Do we need a data-science team to add new products? No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website. ## Selling from racks, shelves or walls? Tell us what you sell and we will show you what GoTrack measures on it. [Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com --- GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com