--- title: "Lift and learn without sensors or touchscreens | GoTrack" description: "Pick up a product and its content appears on the screen beside it. GoTrack does lift and learn with cameras: no sensors, tags or touch." url: https://gotrackgo.com/en/lift-and-learn language: en updated: 2026-11-08 publisher: GOTONOM Yazılım Teknolojileri A.Ş. --- # Lift and learn, without a sensor on every product A shopper picks up a product and the screen beside it tells that product's story, while they are still deciding. GoTrack does it with cameras beside the shelf, so the products stay exactly as they are. ## What is lift and learn? **Lift and learn** is an in-store display where picking up a product brings its content onto a nearby screen. Traditional setups put a sensor, tag or pad under every product; **GoTrack uses cameras instead**, so there is nothing to attach, charge or re-fit when the assortment changes. ## Picked up. On screen. Measured. A shopper lifts a product and the screen beside the shelf switches to it while they decide. When it goes back on the shelf, the screen returns to its playlist, and the pickup, the hold time and the put-back are in your reports. - **No tags, no touch:** GoTrack's cameras see the product in hand. - **Screens are optional:** the same moment is measured without them. [How it works](https://gotrackgo.com/en/how-it-works) ## From product decision to screen acknowledgement - **0.35 s**: Decision to screen acknowledgement, median with one product - **0.51 s**: Decision to screen acknowledgement, median with two products - **0.71 s**: The slowest of 24 acknowledged fires Measured on 30 September 2026 in GoTrack's test setup: 25 fires across 8 products; 24 reported their render back (one two-product fire did not). Timed on the store device's clock from the moment GoTrack decided which product was in hand until the screen reported the product content painted, including that report's trip back. The time from lifting a product to that decision is not included here; we will publish it once it is measured. [How we measured it](https://gotrackgo.com/en/screen-reaction-time-measured) ## Why brands use it ### The story at the moment of interest Images or video for the exact product and colour in hand, on the screen next to it. ### Two products, one screen Pick up a second product and both share the screen, so shoppers can compare. ### Content that proves itself See which content goes with longer holds, per asset and per store. ## What you need - **A camera** that sees the shelf or table. - **An ordinary screen:** no touchscreen required. - **Your content** per product: images or video. - **Nothing on the products:** no sensors, tags or pads, so the assortment can change freely. ## Questions ### Can GoTrack do lift and learn without sensors? Yes. When a shopper picks up a product, the screen beside it shows that product's content. GoTrack uses cameras, so there are no sensors, tags or pads on the products, and no touchscreen is needed. ### What does the screen do when the product is put down? It keeps showing the product for as long as it is held, and returns to its playlist a few seconds after the product goes back. ### Which screens can we use? Ordinary displays work, and they do not need to be touchscreens: the shopper's hand is the input. Each screen is paired to a store and managed from the GoTrack panel. ### How do GoTrack screens decide what to show? When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens. ## Further reading - [What is lift and learn? Methods and trade-offs](https://gotrackgo.com/en/what-is-lift-and-learn): What lift and learn is, the four ways to detect a pickup (pads, tags, touch, cameras), their trade-offs and what each lets you measure. - [Camera vs sensor and tag lift and learn](https://gotrackgo.com/en/camera-vs-sensor-lift-and-learn): Camera vs sensor or tag lift and learn: what goes on each product, what changes when the range changes, and what you can measure. - [What to show on a lift-and-learn screen](https://gotrackgo.com/en/lift-and-learn-screen-content): What content works on a screen that shows the product in the shopper's hand: what to show first, text, two products at once, and how to measure it. - [Product decision to screen acknowledgement](https://gotrackgo.com/en/screen-reaction-time-measured): Lab note, 30 Sep 2026: from product decision to the screen's render acknowledgement, median 0.35 s with one product, 0.51 s with two. Method and limits. ## Let your products present themselves. Tell us what you sell and we will show you lift and learn on products like yours. [Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com --- GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com