--- title: "Product placement testing with shelf analytics | GoTrack" description: "Move a product, then compare its pickups, hold time and put-backs before and after. Placement decisions based on shopper behaviour." url: https://gotrackgo.com/en/placement-testing language: en updated: 2026-11-08 publisher: GOTONOM Yazılım Teknolojileri A.Ş. --- # Test a new placement on real shopper behaviour Moving a product to eye level, a new fixture or the front table is usually judged by feel. GoTrack shows whether shoppers pick it up more often, hold it longer or put it back less after the move. ## How do you test a product placement in a store? **Compare the same product before and after the move.** GoTrack reports pickups, hold time and put-backs per product, shelf zone and period, so the change after a new placement is visible per store, and next to stores that kept the old placement. ## What a placement test shows ### Zone by zone Interest per shelf zone, so a stronger and a weaker position show up side by side. ### More than pickups Hold time and put-backs show whether the new spot brings real interest or only passing hands. ### Across stores The same product compared in stores with and without the change. ## Good to know - **Before and after, not a lab test:** GoTrack shows the change; it does not run statistical tests for you. - **Interest, not sales:** join the exports with your sales data to relate the two. - **Compare like with like:** periods of similar length, with the same days of the week. ## Questions ### Can we test a new product placement with GoTrack? Yes, as a before-and-after comparison: move a product to a new shelf zone or fixture and compare its pickups, hold time and put-backs with the period before. GoTrack shows the change; it does not run statistical tests for you. ### How long should a placement test run? Long enough for the products involved to collect plenty of pickups. Compare the same days of the week before and after the change, and change only one thing at a time. GoTrack shows the change; it does not run statistical tests for you. ### Can GoTrack show whether sales went up? Not on its own. GoTrack measures what happens at the shelf — pickups, hold time and put-backs — and does not read POS data. To relate interest to sales, join GoTrack's CSV exports or webhook events with your own sales data. ### Can GoTrack tell marketing which products are examined, and for how long? Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it. ## Further reading - [Products compared together: cross-merchandising](https://gotrackgo.com/en/products-compared-together): Which products do shoppers weigh against each other? How pairs picked up one after the other inform placement, pairings and screen content. - [How to A/B test in a physical store](https://gotrackgo.com/en/in-store-ab-testing): A/B testing in a physical store: before-and-after or two matched stores, one change at a time, rates not totals. A practical method with product data. - [Never-touched products: find them and act](https://gotrackgo.com/en/never-touched-products): Products that sit on the shelf and draw almost no pickups: how to find them per store and colour, the usual reasons, what to try first. - [Shoe wall layout with pickup data](https://gotrackgo.com/en/shoe-wall-layout): Planning and testing a shoe wall with pickup data: which models are lifted, inspected and put back, by position and colour, and what to try moving. ## Try your next placement with evidence. We will show you placement reports on products like yours. [Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com --- GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com