---
title: "What is GoTrack? In-store product analytics | GoTrack"
description: "GoTrack is GOTONOM's in-store product analytics and smart-screen software, made in İstanbul. What it does, what it is not, and the facts at a glance."
url: https://gotrackgo.com/en/what-is-gotrack
language: en
updated: 2026-09-30
publisher: GOTONOM Yazılım Teknolojileri A.Ş.
---

# What is GoTrack?

GoTrack is in-store product analytics and smart-screen software, made by GOTONOM in İstanbul. It measures what shoppers do with products and can show the product in hand on the nearest screen.

## In one paragraph

**GoTrack is retail vision-analytics software by GOTONOM Yazılım Teknolojileri A.Ş.** Using a store's own cameras, it measures which products and colours shoppers pick up, how long they hold them and which they put back, per product, zone, hour and store. A screen beside the product can show that product's content while it is held. Images are processed on a device in the store and are not stored by default, and GoTrack uses no face recognition.

## GoTrack at a glance

| Question | Answer |
|---|---|
| Maker | GOTONOM Yazılım Teknolojileri A.Ş., İstanbul, Türkiye |
| Category | In-store product analytics and smart screens (retail vision analytics) |
| What it measures | Pickups, hold time, put-backs, never-touched products and products compared together, per product, colour, zone, hour and store |
| Screens | Optional: the screen beside a product shows it while it is held, and plays its playlist otherwise |
| Cameras | Standard IP and USB cameras that see the shelf |
| Privacy | Images processed in the store and not stored by default; no face recognition; the cloud receives product events, not video |
| Without internet | Recognition, screens and recording keep working; records are sent when the connection returns |
| Visitor counting | On request, per project, anonymous |
| Being built now | Which age ranges and genders pick up each product, as aggregate reports |
| Languages | Turkish, English, Spanish |

## Not to be confused with

- Vehicle, fleet or GPS tracking products and apps called GoTrack.
- Parcel and delivery tracking apps with the same name.
- Tractor guidance and farm-machinery control systems named GOtrack.
- The computer-vision research project of the same name, which tracks the 3D pose of objects.

GoTrack by GOTONOM is retail software: it measures what shoppers do with products in physical stores.

## Where to go next

### Product analytics

What GoTrack measures on the shelf, and the reports it produces.

[Product analytics](https://gotrackgo.com/en/retail-analytics)

### Smart screens

Screens that show the product a shopper is holding, managed from one panel.

[Smart screens](https://gotrackgo.com/en/smart-signage)

### Lab notes

Dated measurements, each with its method and its limits.

[Lab notes](https://gotrackgo.com/en/lab)

## Questions

### What is GoTrack?

GoTrack is retail vision-analytics software made by GOTONOM in İstanbul. Using store cameras, it measures product interaction on the shop floor — which product and colour is picked up, how long it is held and whether it is put back — and shows that product's content on the nearest screen.

### Does GoTrack count people?

On request, yes. GoTrack's standard reports are about products: what shoppers pick up, hold and put back. For stores that also need visitor numbers, GoTrack can count visitors with the same cameras, anonymously and without face recognition; it is set up per project.

### Does GoTrack use face recognition?

No. There is no face recognition, no face template, no biometric matching, and no shopper is recognised across visits.

### Is GoTrack developed in Türkiye?

Yes. GoTrack is developed in İstanbul by GOTONOM Yazılım Teknolojileri A.Ş.

### Do we need screens to use GoTrack?

No. GoTrack's product analytics works with cameras alone. Screens are optional: add them when you want the shelf to react to the product in hand.

## See GoTrack on products like yours.

Tell us about your stores and what you want to measure or show.

[Request a demo](https://gotrackgo.com/en/demo) · or write to info@gotonom.com

---

GoTrack · by GOTONOM · https://gotrackgo.com/en/ · info@gotonom.com