Computer-Vision Retail Signage

Turn every rack into a smart, watching surface.

GoTrack sees what shoppers pick up, plays the right asset on the right screen within milliseconds, and proves engagement with hold-time and zone-level analytics. No barcode scanners, no stickers, no extra steps.

Built by GOTONOM A.Ş. · Live in Istanbul retail pilots
Pickups detected
580+
live across one rack
Avg hold time
8.4s
strong purchase intent
Hanger zones
4
per-rack playlists
Sub-300ms
Hot path
camera → LCD swap
+40%
Engagement lift
vs static signage in pilot stores. The right asset at the right moment makes shoppers actually look.
5 min
Per-screen install
Open the player URL on any LCD, type a 6-digit pairing code, done. No native app, no kiosk OS image.
0
Staff training
Shoppers don't tap, scan, or interact. They just shop. The cameras and screens do everything.
Features

A retail-CV stack that ships in a week

From camera ingestion to signage delivery to webhook-out. Every layer is observable, every signal is real, every dollar of attention is measured.

90%+ HIGH

Pickup Detection

Our vision AI tracks every shopper and garment, fashion-aware recognition matches the catalog in sub-100ms, and a multi-signal ranking layer (color, temporal, AI labels, zone inventory) lifts MEDIUM matches into HIGH on the first frame.

PICKUP · 0.94
1.4× boost

Hanger Zones

Curate which products live on each rack, pick a rotation order, set per-item display duration. The bound LCD plays the playlist while idle and pre-empts to the picked-up product the moment a shopper grabs it. The matching engine also biases candidates to in-zone variants — fewer false matches.

A
B
C
D
0–100

GoTrack Score

A single number per brand combining match accuracy, signage uptime, asset coverage, photo quality, and engagement velocity. Hourly snapshots, 30-day trend, per-store breakdown. The metric your CMO will share with the board.

74
match · 28/30 uptime · 18/20 engage · 14/20
3 tiers

Tiered Assets

Per-variant HIGH and MEDIUM signage, plus a smart fallback chain so a single uploaded asset plays on every confidence band. Bulk-assign one creative to twenty variants in one click — no twenty modals.

HIGH
MED
LOW
Hold time

Engagement Metrics

Camera-derived signals that fire on any non-touch LCD: avg hold time, kept rate (didn't put it back), multi-pickup rate (compared 2+ items). The metrics that prove your shoppers actually care, not just walk past.

~80ms

Live Pulse Feed

Every detection streams over WebSocket to the dashboard, the LCDs, and any subscribed webhook within ~80ms. Floating toasts on the admin show "👁 Black Hoodie · navy · HIGH" in real time. Mute toggle for quiet floors.

HMAC-SHA256

Outbound Webhooks

HMAC-signed POSTs to your ERP, CRM, or Slack the moment a pickup happens. Subscribe per event type (pickup / multi-pickup / return / touch / screen events). Manage from the admin, rotate secrets, replay tests.

pickup.event → your-erp.com
Multi-source

Multi-Camera Studio

Manage every camera, screen, and zone from one panel. Add an RTSP / HTTP / file source in seconds, the live "Test connection" button opens the stream and verifies frames before save.

How it works

From rack to signage in 4 steps

Each step is a separate, observable layer — diagnose any issue in seconds. No black boxes.

01

Camera sees a pickup

Our vision AI tracks the person and garment, color analysis extracts dominant colors, and interaction detection confirms a real pickup vs an accidental brush.

02

The matching engine finds a SKU

Fashion-aware recognition hits your brand's gallery. A multi-signal ranking layer fuses temporal, color, AI labels, and zone inventory for HIGH-tier confidence on the first frame.

03

The right LCD plays

Tier-aware signage pushes to the rack's screen via WebSocket. Sub-300ms from pickup to playback. The screen returns to the zone playlist after 30s.

04

Engagement is logged

Hold time, kept-vs-returned, multi-pickup rate — every signal lands on the dashboard, the GoTrack Score, and any subscribed webhook.

Dashboard

A control room for retail vision

Score, live feed, zones, signage health, asset performance — every signal in one place, every change reflected in real time.

app.gotrack.io / admin
GoTrack Score
74
Match accuracy 28/30
Signage uptime 18/20
Engagement 14/20
Live Pulse · Last 8 events
Black Hoodiehanger-a · 8.4sHIGH
Navy Polohanger-a · 5.1sMED
White Teehanger-b · 12.3sHIGH
Khaki Chinohanger-c · 6.7sHIGH
Wool Coathanger-b · 2.9sLOW
Linen Shirthanger-c · 9.5sHIGH
Denim Jackethanger-a · 4.0sMED
Black Hoodiehanger-a · 11.1sHIGH
Hanger Zones

Curate the rack. The screen follows.

Each rack becomes a hanger zone with its own playlist of curated SKUs. The bound LCD rotates through them while idle, then pre-empts to the picked-up product the instant detection arrives — a dwelling customer sees their item full-screen in under a second.

Per-zone variant lists with rotation order, per-item duration, hide-from-rotation toggle
Service-worker pre-cache of every playlist asset for silky offline-tolerant transitions
Ranking-layer bias to in-zone variants — fewer false matches across racks
Drop-in screen pairing — pick the zone from a dropdown, no free-text mistakes
Hanger A · Womens Outerwear hanger-a
1
Black Wool Coat
black · WC-001
HIGH
2
Navy Trench
navy · TR-014
HIGH
3
Camel Overcoat
camel · OC-027
MED
4
Cream Puffer
cream · PF-008
HIGH
5
Burgundy Bomber
burgundy · BJ-031
HIGH
● LIVE on hanger-a
Black Wool Coat
black · WC-001 · HIGH match · 8.4s held
LCD Player

A kiosk-grade player that auto-recovers.

Every screen is a PWA bound to a zone via a 6-digit pairing code. Service-worker pre-caches every asset, WebSocket reconnects with exponential backoff, brand idle reels survive Wi-Fi drops, and rotation works at 0/90/180/270 for any wall mount.

Persistent pairing — survives browser restarts and offline reconnects with HMAC-signed auth tokens
Boot-time error overlay so installers can debug from across the store, no DevTools needed
"Open player preview" button on the admin so you can self-test without finding a kiosk
Tap-to-discover bonus signal for touch LCDs (kiosks, fitting-room mirrors)

Ready to see your racks on the dashboard?

30-minute demo. We bring the camera; you bring a rack.

We'll reply within 1 business day. Your details go to info@gotonom.com — never sold or shared.