Product analytics
What GoTrack measures on the shelf, and the reports it produces.
Product analytics- Home
- What is GoTrack?
What is GoTrack?
GoTrack is computer vision retail analytics software developed by GOTONOM in İstanbul that runs on standard cameras. It measures product pickups, holding duration and put-backs. Optional screen integration can display content for the recognised product.
In one paragraph
GoTrack is camera-based in-store product analytics software developed by GOTONOM Yazılım Teknolojileri A.Ş. Using its own cameras, placed close to the products, it measures which products and colours shoppers pick up, how long they hold them and which they put back, per product, zone, hour and store. A screen beside the product can show that product's content while it is held. Images are processed on a device in the store and are not stored by default, and GoTrack uses no face recognition.
GoTrack at a glance
| Question | Answer |
|---|---|
| Maker | GOTONOM Yazılım Teknolojileri A.Ş., İstanbul, Türkiye |
| Category | Camera-based in-store product analytics (retail vision analytics); smart screens optional |
| What it measures | Pickups, hold time, put-backs, never-touched products and products compared together, per product, colour, zone, hour and store |
| Screens | Optional: the screen beside a product shows it while it is held, and plays its playlist otherwise |
| Cameras | Cameras and a store device specified for each project, cameras placed close to the products: supplied by us, or standard IP or USB cameras bought to the spec |
| Privacy | Images processed in the store and not stored by default; no face recognition; the cloud receives product events, not video |
| Without internet | Recognition, screens and recording keep working; records are sent when the connection returns |
| Visitor counting | On request, per project, anonymous |
| Being built now | Which age ranges and genders pick up each product, as aggregate reports |
| Languages | Turkish, English, Spanish |
Not to be confused with
- Vehicle, fleet or GPS tracking products and apps called GoTrack.
- Parcel and delivery tracking apps with the same name.
- Tractor guidance and farm-machinery control systems named GOtrack.
- The computer-vision research project of the same name, which tracks the 3D pose of objects.
GoTrack by GOTONOM is retail software: it measures what shoppers do with products in physical stores.
Where to go next
Smart screens
Screens that show the product a shopper is holding, managed from one panel.
Smart screensLab notes
Dated measurements, each with its method and its limits.
Lab notesQuestions
What is GoTrack?
GoTrack is computer vision retail analytics software developed by GOTONOM in İstanbul that runs on standard cameras. Using standard IP cameras or USB webcams placed where they see the products clearly, it measures product interaction on the shop floor: which product and colour is picked up, how long it is held and whether it is put back. Optional screen integration can show that product's content on the nearest screen; the analytics works without screens.
Is GoTrack developed in Türkiye?
Yes. GoTrack is developed in İstanbul by GOTONOM Yazılım Teknolojileri A.Ş.
Does GoTrack count people?
On request, yes. GoTrack's standard reports are about products: what shoppers pick up, hold and put back. For stores that also need visitor numbers, GoTrack can count visitors with the same cameras, anonymously and without face recognition; it is set up per project.
Does GoTrack use face recognition?
No. There is no face recognition, no face template, no biometric matching, and no shopper is recognised across visits.
Do we need screens to use GoTrack?
No. GoTrack's product analytics works with cameras alone. Screens are optional: add them when you want the shelf to react to the product in hand.
See GoTrack on products like yours.
Tell us about your stores and what you want to measure or show.
or write to info@gotonom.com