What is store analytics?
Five data sources, the question each answers and where to start.
Read the guide- Home
- Guides
Guides to in-store product analytics and smart screens
Plain guides for merchandising, marketing, store and legal teams: what to measure on the shop floor, how to read it, and how to choose and test.
All guides
How to choose a people counter
Infrared, thermal, 3D and AI camera; testing accuracy and what to ask.
Read the guideDo you need an AI camera?
Why a standard IP camera or USB webcam, placed well, is enough.
Read the guideComputer vision in retail
Seven ways stores use cameras, what each measures and where it falls short.
Read the guideEdge AI in retail
Why images should be analysed in the store: privacy, speed, offline.
Read the guideThe in-store conversion funnel
Product metrics between footfall and sales, with formulas and an example.
Read the guideWhat is lift and learn?
The four ways to detect a pickup, their trade-offs and what each lets you measure.
Read the guidePut-back rate
How the share of pickups that go back is calculated and read.
Read the guideHold time
How long a product stays in hand, and what that tells you.
Read the guideNever-touched products
Finding the products nobody reaches for, and what to try first.
Read the guideProducts compared together
The pairs shoppers weigh against each other, and where to use them.
Read the guideA/B testing in a store
Testing a placement or a fixture with before-and-after data.
Read the guideLift-and-learn screen content
What to show on the screen while the product is in hand.
Read the guideShoe wall layout
Planning and testing a shoe wall with pickup data.
Read the guideCampaign measurement
Black Friday and sale periods measured on the shop floor.
Read the guidePrivacy checklist
Ten questions to ask any camera-analytics vendor.
Read the guideBuyer's checklist
Four kinds of in-store analytics and how to choose.
Read the guideCameras vs sensors
Lift and learn with cameras compared with sensors or tags.
Read the comparisonQuestions a guide does not answer?
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