Guides to in-store product analytics and smart screens

Plain guides for merchandising, marketing, store and legal teams: what to measure on the shop floor, how to read it, and how to choose and test.

All guides

The four ways to detect a pickup, their trade-offs and what each lets you measure.

How the share of pickups that go back is calculated and read.

How long a product stays in hand, and what that tells you.

Finding the products nobody reaches for, and what to try first.

The pairs shoppers weigh against each other, and where to use them.

Testing a placement or a fixture with before-and-after data.

What to show on the screen while the product is in hand.

Planning and testing a shoe wall with pickup data.

Black Friday and sale periods measured on the shop floor.

Ten questions to ask any camera-analytics vendor.

Four kinds of in-store analytics and how to choose.

Lift and learn with cameras compared with sensors or tags.

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