From the first day
Engagement with the new product before sales data comes in.
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- Launches & campaigns
See how a launch or campaign lands on the shop floor
Sales figures arrive late and say nothing about the shoppers who looked and left. GoTrack shows, from the first day, how often a new product is picked up, how long it is held and how often it goes back, and how interest changes during a campaign.
How do you measure a product launch in a physical store?
By how shoppers engage with the new product, from day one. GoTrack reports pickups, hold time and put-backs for the new product next to the rest of the range, per store and per day, and shows how interaction changes during a campaign window.
What you see
Against the range
The new product next to the products it competes with, including the ones it is compared with.
Campaign content
With screens, which campaign content goes with longer holds.
Good to know
- Engagement, not distribution: GoTrack does not check shelf presence or stock levels.
- No sales uplift on its own: relate interest to sales by joining the exports with your POS data.
- Per store: see where a launch lands well and where it does not.
- Sale periods: a step-by-step method in the campaign guide.
Questions
How soon can we see data for a new product?
From its first day on the shelf. Once the product is added in the panel, its pickups, hold time and put-backs appear in the reports as they are recorded, next to the rest of the range.
Can GoTrack show whether sales went up?
Not on its own. GoTrack measures what happens at the shelf — pickups, hold time and put-backs — and does not read POS data. To relate interest to sales, join GoTrack's CSV exports or webhook events with your own sales data.
Can GoTrack tell marketing which products are examined, and for how long?
Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it.
How do GoTrack screens decide what to show?
When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens.
Further reading
Launching something new?
Tell us about it and we will show you what GoTrack would measure.
or write to info@gotonom.com