Colour by colour
Which colours of the same style draw hands, and which go back.
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Product analytics for fashion and apparel stores
On a rail, a shopper's hand is the first sign of interest. GoTrack shows which styles and colours are picked up, which are compared and which go back, and can put the style in hand on the screen beside the rail.
What can a fashion store measure with GoTrack?
Interest per style and colour, rail by rail. Pickups, hold time and put-backs for every garment and colour variant, the pairs shoppers compare and the garments nobody touches, per store and per hour.
What fashion teams learn
Tried against each other
The garments shoppers compare before they decide.
The style on screen
The garment in hand, with its content, on the screen beside the rail.
Good to know
- Rails and shelves: the camera needs a clear view of the rail or shelf.
- Style and colour, not size: a garment's size is not read from the image.
- Near-identical garments are shown as a pair rather than guessed.
- New collections are added in the panel; details can be imported from your product pages.
Questions
Can GoTrack tell marketing which products are examined, and for how long?
Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it.
How do GoTrack screens decide what to show?
When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens.
Which products does GoTrack work best with?
Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.
Do we need a data-science team to add new products?
No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website.
See it on your rails.
Tell us about your stores and we will show GoTrack on garments like yours.
or write to info@gotonom.com