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One camera system, many ways to use it
Start with the analytics, add screens when you want the shelf to react, count visitors when you need to. Everything runs on GoTrack's cameras and is processed in the store.
What can GoTrack be used for?
GoTrack turns cameras at the shelf into product analytics, and optionally into screens that react to the product in hand. Stores use it without any screens to measure shelves, with screens for lift and learn, in showrooms and at fairs to present products, to test screen content and, on request, to count visitors.
How it works in a store
However your store works, GoTrack fits.
On rails, on tables, in showrooms or with no screen at all. These are animations of what really happens in the store.
Rails and shelves
A shopper picks up a product and the screen beside it shows that product. A few seconds after it goes back, the playlist returns.
Lift and learnPresentation mode
Hold a product up to the camera and the screen presents it for as long as you hold it. For showrooms, fairs and sales teams.
Showrooms and fairsShoe walls and tables
While a shoe is turned over in hand, its story is on the screen, with its colours and details.
Footwear and sportTwo products at once
When a shopper compares two products, the screen shows both side by side; when one goes back, the other stays.
Products compared togetherCamera only
No screen needed: every pickup, hold and put-back goes into the reports, per product and colour.
Shelf analyticsWithout internet
When the connection drops, recognition and screens carry on; records are sent with their real times when it returns.
Read the test
What each use case needs
| Use case | Screens | What you get |
|---|---|---|
| Shelf analytics | Not needed | Pickups, hold time, put-backs, never-touched and compared products |
| Lift and learn | Yes | The product in hand on the screen beside it, plus content performance |
| Showrooms & fairs | Yes | Products presented by holding them up to the camera |
| Screen content testing | Yes | Hold time per asset and per store |
| Visitor counting | Not needed | Visitor numbers, on request, without face recognition |
| Chain benchmarking | Not needed | Every report compared across stores |
| Placement testing | Not needed | Before-and-after interest per product and zone |
| Launches & campaigns | Optional | Engagement with new products and during campaign windows |
| Range reviews | Not needed | An engagement signal per product and colour, next to your sales data |
Questions about use cases
Which use case should we start with?
Start with one question you want answered, on one or two fixtures the cameras see clearly, over a fixed period: for example, which colours of a model are picked up and put back most. Add screens or more stores once that answer is useful.
Do we need screens to use GoTrack?
No. GoTrack's product analytics works with cameras alone. Screens are optional: add them when you want the shelf to react to the product in hand.
Can GoTrack do lift and learn without sensors?
Yes. When a shopper picks up a product, the screen beside it shows that product's content. GoTrack uses cameras, so there are no sensors, tags or pads on the products, and no touchscreen is needed.
Does GoTrack count people?
On request, yes. GoTrack's standard reports are about products: what shoppers pick up, hold and put back. For stores that also need visitor numbers, GoTrack can count visitors with the same cameras, anonymously and without face recognition; it is set up per project.
Which one fits your stores?
Tell us what you want to measure or show, and we will suggest where to start.
or write to info@gotonom.com