Show the product in hand
The screen changes to the held product's content, and stays on it while the product is held.
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Smart in-store screens that react to the product in the shopper's hand
When a shopper holds a product, the screen beside them shows that product — its story, its colours, its campaign — at the moment they are deciding.
Ordinary digital signage plays a loop, whoever is watching. GoTrack's screens respond to the product itself: a camera sees which product is in a shopper's hand and the nearest screen shows that product's content. No touchscreen, no app, no QR code.
See it happen
Picked up. On screen. Measured.
A shopper lifts a product and the screen beside the shelf switches to it while they decide. When it goes back on the shelf, the screen returns to its playlist, and the pickup, the hold time and the put-back are in your reports.
- No tags, no touch: GoTrack's cameras see the product in hand.
- Screens are optional: the same moment is measured without them.
Measured
From product decision to screen acknowledgement
0.35 sDecision to screen acknowledgement, median with one product
0.51 sDecision to screen acknowledgement, median with two products
0.71 sThe slowest of 24 acknowledged fires
Measured on 30 September 2026 in GoTrack's test setup: 25 fires across 8 products; 24 reported their render back (one two-product fire did not). Timed on the store device's clock from the moment GoTrack decided which product was in hand until the screen reported the product content painted, including that report's trip back. The time from lifting a product to that decision is not included here; we will publish it once it is measured. How we measured it
How it works in a store
However your store works, GoTrack fits.
On rails, on tables, in showrooms or with no screen at all. These are animations of what really happens in the store.
Rails and shelves
A shopper picks up a product and the screen beside it shows that product. A few seconds after it goes back, the playlist returns.
Lift and learnPresentation mode
Hold a product up to the camera and the screen presents it for as long as you hold it. For showrooms, fairs and sales teams.
Showrooms and fairsShoe walls and tables
While a shoe is turned over in hand, its story is on the screen, with its colours and details.
Footwear and sportTwo products at once
When a shopper compares two products, the screen shows both side by side; when one goes back, the other stays.
Products compared togetherCamera only
No screen needed: every pickup, hold and put-back goes into the reports, per product and colour.
Shelf analyticsWithout internet
When the connection drops, recognition and screens carry on; records are sent with their real times when it returns.
Read the testWhat your screens can do
Pair two products
Two products held together can trigger content made for the pair — a look, a set, an offer.
Layouts per product
Give a product its own multi-part layout, for landscape and portrait screens.
Idle playlists
When nobody is holding anything, each screen or zone plays its own playlist.
Push content instantly
Send content to any store's screen straight from the panel.
Keeps playing offline
Content is kept on the store device, so screens keep working without internet.
Signage that knows what the shopper is looking at
A typical screen loop
- Plays the same content for everyone
- Cannot tell what a shopper is interested in
- Measures plays, not attention
A GoTrack screen
- Shows the product the shopper is holding right now
- Switches to the pair when two products are compared
- Measures which content goes with longer holds
Every store's screens, from one panel
Screens in every branch are paired, grouped and managed from the same web panel: content, playlists, layouts, the brand's message line and live status. A screen that goes offline is flagged, and it keeps playing its stored content until it is back.
Screens run GoTrack's player in a standard web browser, so ordinary displays work — no proprietary signage hardware, and no touch needed. For camera-free signage networks, GOTONOM also offers GoVista.
Questions about smart screens
How do GoTrack screens decide what to show?
When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens.
What can the screens show?
Images and videos. Each product can have its own content, which plays while the product is held; the rest of the time the screen plays its playlist. When two products are held together, the screen shows both side by side.
Which screens can we use?
Ordinary displays work, and they do not need to be touchscreens: the shopper's hand is the input. Each screen is paired to a store and managed from the GoTrack panel.
What does the screen do when the product is put down?
It keeps showing the product for as long as it is held, and returns to its playlist a few seconds after the product goes back.
Can we manage the screens in all our stores from one place?
Yes. Every store's screens are paired, grouped and managed from one web panel — content, playlists, layouts and live status — and a screen that goes offline is flagged.
Further reading
Put the right product on the screen at the right moment.
See GoTrack screens react to products like yours.
or write to info@gotonom.com