Picked up often
Products that draw many hands: worth comparing with their sales.
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Bring shop-floor evidence to your range review
A range review usually starts from sales. GoTrack adds what sales cannot show: the products shoppers keep picking up but do not buy, the colours they put back and the products nobody touches.
What does GoTrack add to an assortment review?
An engagement signal per product and colour. Pickups, hold time, put-backs and never-touched products show interest that never reached the till. Exported as CSV, it sits next to your sales data in the review.
Signals for the review
Put back
Colours and styles that are considered, then left.
Never touched
Products that draw almost no interaction in a store.
Good to know
- Not sales data: GoTrack does not read POS; it adds the shelf side of the story.
- Share with brands: product-level reports can be exported as CSV or PDF for suppliers.
- Per store and colour: the same product can behave differently from store to store.
Questions
Can GoTrack send data to our ERP, loyalty or BI system?
Yes, through webhooks and exports. Each product interaction can be sent to your endpoint as a webhook signed with HMAC-SHA256, and every report can be exported as CSV or PDF. There is no ready-made ERP, POS, loyalty or CRM connector.
Can GoTrack tell marketing which products are examined, and for how long?
Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it.
Which products does GoTrack work best with?
Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.
Can GoTrack show whether sales went up?
Not on its own. GoTrack measures what happens at the shelf — pickups, hold time and put-backs — and does not read POS data. To relate interest to sales, join GoTrack's CSV exports or webhook events with your own sales data.
Walk into your next range review with shelf data.
We will show you the reports on products like yours.
or write to info@gotonom.com