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Product interaction glossary
Short definitions of the terms used in in-store product analytics and smart screens, as GoTrack uses them.
- Product interaction analytics
- Measuring what shoppers do with products in a physical store — which are picked up, how long they are held, which are put back — rather than how many people walk in.
- Pickup
- A shopper taking a product from the shelf, rack or table. GoTrack records the product, colour, shelf zone and time.
- Hold time
- How long a product stays in a shopper's hand after a pickup. It measures interest in the product, not time spent standing nearby.
- Put-back
- A product that is picked up and returned to the shelf. The put-back rate is the share of pickups that end this way.
- Never-touched product
- A product on the shelf that draws almost no pickups over a period: a signal about placement, visibility or appeal.
- Compared together
- Products picked up one after the other by the same shopper: the pairs weighed against each other.
- Store visit
- Interactions close together in time, grouped into one visit, to show how many products a visit explored. No shopper is identified.
- Shelf zone
- An area of a shelf, rack or wall that a camera watches. Reports can be split by zone.
- Lift and learn
- An in-store display where picking up a product brings its content onto a nearby screen. GoTrack does it with cameras instead of sensors or tags.
- Presentation mode
- A GoTrack mode for showrooms and fairs: a product held up to the camera is shown on the screen while it is held.
- Content performance
- Which screen content goes with longer holds of the product it shows, per asset and per store.
- In-store (edge) processing
- Analysing camera images on a device in the store instead of sending video to the cloud. GoTrack sends only product events.
- Visitor counting
- Counting how many people enter a store or area. GoTrack offers it on request, anonymously, without face recognition.
- Idle playlist
- The content a screen plays when nobody is holding a product.
- KVKK
- Türkiye's Personal Data Protection Law (Law No. 6698). Retailers using in-store cameras assess their obligations under it as data controllers.
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