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Built for stores where shoppers pick up the product

GoTrack is at its best where products sit on racks, shelves, walls and counters, and where a shopper's hand is the first sign of interest: from a T-shirt to a bottle of juice.

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Two people at a boutique counter looking at product analytics on a tablet

By category

Eight categories, one question each.

The measures are the same everywhere: pickups, hold time, put-backs and products compared together. What changes is the question each category asks.

A shopper lifts a white t-shirt off a rail; the screen beside it switches to the same t-shirt

Apparel

Which colours get picked up, and which go straight back?

What you learn: Pickups, hold time and put-backs per style and colour, and which styles are tried against each other.
On the screen beside it: The style in hand, with its other colours.

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A shopper lifts a white leather sneaker off a shelf; the screen beside it switches to the same sneaker

Footwear

Which models are compared most often?

What you learn: Which models on the wall are lifted, how long each is inspected and which pairs are compared.
On the screen beside it: The model's story, right beside the wall.

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A shopper lifts an amber perfume bottle off a tray; the screen beside it switches to the same bottle

Fragrance

Which fragrance is held the longest?

What you learn: Which bottles leave the tray, how long each is held and which are tried one after another.
On the screen beside it: The fragrance's notes and family while the bottle is in hand.

A shopper picks up a pink serum bottle at a beauty table; the screen beside it switches to the same serum

Cosmetics

Which shades are picked up and put back?

What you learn: Pickups and put-backs per product and shade, and which products are picked up together.
On the screen beside it: How to use it, or the full shade range of the product in hand.

A shopper lifts a green-dial watch from its box; the screen beside it switches to the same watch

Watches

Which pieces are held longest before they go back?

What you learn: Which pieces leave the display, how long they are held and how often they go back.
On the screen beside it: The piece's details while the shopper holds it.

A shopper lifts an emerald-green handbag off a counter; the screen beside it switches to the same bag

Bags

Which bags draw hands in which store?

What you learn: Pickups and hold time per model and colour, store by store.
On the screen beside it: The bag's other colours, and how it is worn.

A shopper lifts beige headphones off their stand; the screen beside them switches to the same headphones

Electronics

Which products are weighed against each other?

What you learn: Which models are lifted from their stand and which are weighed against each other.
On the screen beside it: Key features; two products side by side when both are held.

A shopper takes a bottle of orange juice from a chiller; the screen beside it switches to the same juice

Grocery & FMCG

Which products leave the shelf most often?

What you learn: Which products are taken from the shelf or chiller, and which are picked up and put back.
On the screen beside it: The product's story or offer as it is taken.

Apparel and footwear are where GoTrack runs in stores today. For the other categories the same measures apply, and we start with a short pilot on your own products. Near-identical products, such as shades in the same packaging, may be reported as a pair rather than guessed.

And store formats

A showroom with folded products on a stone plinth and a wall screen showing a blue hoodie

Brand stores & showrooms

A product held up to the camera becomes a presentation: the screen shows it instantly, whether a shopper or a sales associate is holding it.

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Pop-ups & events

A temporary space still deserves real numbers. Measure which products drew hands, and when, without storing images of visitors.

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What you learn in each

Category or format	What GoTrack shows
Apparel	Pickups, hold time and put-backs per style and colour, and which styles are tried against each other.
Footwear	Which models on the wall are lifted, how long each is inspected and which pairs are compared.
Fragrance	Which bottles leave the tray, how long each is held and which are tried one after another.
Cosmetics	Pickups and put-backs per product and shade, and which products are picked up together.
Watches	Which pieces leave the display, how long they are held and how often they go back.
Bags	Pickups and hold time per model and colour, store by store.
Electronics	Which models are lifted from their stand and which are weighed against each other.
Grocery & FMCG	Which products are taken from the shelf or chiller, and which are picked up and put back.
Brand stores & showrooms	Which products are presented most, and which content goes with longer attention
Pop-ups & events	When interest peaked and which products drew hands, with no images of visitors kept

Who uses the reports

Merchandising and visual merchandising — which products and colours earn the prime spots.
Marketing and brand teams — which content goes with longer attention, per product and store.
Store operations — when interest peaks, and how stores compare.
Retail leadership — one view across every branch.

Outside GoTrack's scope

Identifying or recognising individual shoppers.
Reading a garment's size from the image.

If you need these, we will say so up front.

Questions about fit

Which products does GoTrack work best with?

Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.

Do we need a data-science team to add new products?

No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website.

Selling from racks, shelves or walls?

Tell us what you sell and we will show you what GoTrack measures on it.

Request a demo

or write to info@gotonom.com