Fashion & apparel
Know which styles and colours are picked up, which are tried against each other and which are returned to the rail — and let the screen show the style in hand, with its other colours.
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Built for stores where shoppers pick up the product
GoTrack is at its best where products sit on racks, shelves and walls, and where a shopper's hand is the first sign of interest.
Footwear & sports
On a shoe wall every model competes for attention. See which models get lifted, how long they are inspected, and put the model's story on the screen next to the wall.
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Brand stores & showrooms
A product held up to the camera becomes a presentation: the screen shows it instantly, whether a shopper or a sales associate is holding it.
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Pop-ups & events
A temporary space still deserves real numbers. Measure which products drew hands, and when, without storing images of visitors.
Learn moreWhat you learn in each
| Store type | What GoTrack shows |
|---|---|
| Fashion & apparel | Which styles and colours are picked up, compared and returned to the rail |
| Footwear & sports | Which models on the wall are lifted, and how long each is inspected |
| Brand stores & showrooms | Which products are presented most, and which content goes with longer attention |
| Pop-ups & events | When interest peaked and which products drew hands, with no images of visitors kept |
Who uses the reports
- Merchandising and visual merchandising — which products and colours earn the prime spots.
- Marketing and brand teams — which content goes with longer attention, per product and store.
- Store operations — when interest peaks, and how stores compare.
- Retail leadership — one view across every branch.
Not the right tool for
- Identifying or recognising individual shoppers.
- Reading a garment's size from the image.
If that is what you need, GoTrack is not the tool — and we will tell you so.
Questions about fit
Which products does GoTrack work best with?
Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.
Do we need a data-science team to add new products?
No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website.
Selling from racks, shelves or walls?
Tell us what you sell and we will show you what GoTrack measures on it.
or write to info@gotonom.com