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Use case · On request

Visitor counting, when you need it

GoTrack is built around products: what shoppers pick up, hold and put back. When a store also needs to know how many visitors came in, we set up visitor counting with the same cameras, anonymously and without face recognition.

Shoppers walking into a clothing store at dusk

Does GoTrack count visitors?

Yes, on request. Visitor counting is not part of the standard reports; it is set up per project for stores that need it. It counts people, it does not identify them: no face recognition, no biometric templates, no shopper followed from one visit to the next.

Why do it with GoTrack

The same cameras

One system instead of a separate one just to count the door.

One supplier, one set of cameras

Visitor numbers and product interaction from the same cameras.

Anonymous by design

Counting, not recognising: images are processed in the store and not stored by default.

What we will ask you

  • Which doors or areas you want counted, and at which hours.
  • Whether a camera already sees them clearly; if not, an extra camera may be needed.
  • What you want to compare the numbers with: product interaction, screens or other stores.

Questions

How is visitor counting set up?

On request, per project. GoTrack counts visitors with the same cameras, anonymously and without face recognition. Tell us which entrances or areas to count and it is set up for that store.

Does GoTrack count people?

On request, yes. GoTrack's standard reports are about products: what shoppers pick up, hold and put back. For stores that also need visitor numbers, GoTrack can count visitors with the same cameras, anonymously and without face recognition; it is set up per project.

Does GoTrack use face recognition?

No. There is no face recognition, no face template, no biometric matching, and no shopper is recognised across visits.

Does GoTrack work without processing personal data?

GoTrack does not store images, identify anyone or send personal data to the cloud, but it does process camera images in real time on the store device. How that is classified under KVKK or GDPR, and the notices it needs, is for the retailer's legal team to assess as data controller.

Further reading

Need visitor numbers too?

Tell us what you want to count and we will tell you what it takes.

or write to info@gotonom.com