The story at the moment of interest
Images or video for the exact product and colour in hand, on the screen next to it.
- Home
- Lift and learn
Lift and learn, without a sensor on every product
A shopper picks up a product and the screen beside it tells that product's story, while they are still deciding. GoTrack does it with cameras beside the shelf, so the products stay exactly as they are.
What is lift and learn?
Lift and learn is an in-store display where picking up a product brings its content onto a nearby screen. Traditional setups put a sensor, tag or pad under every product; GoTrack uses cameras instead, so there is nothing to attach, charge or re-fit when the assortment changes.
See it happen
Picked up. On screen. Measured.
A shopper lifts a product and the screen beside the shelf switches to it while they decide. When it goes back on the shelf, the screen returns to its playlist, and the pickup, the hold time and the put-back are in your reports.
- No tags, no touch: GoTrack's cameras see the product in hand.
- Screens are optional: the same moment is measured without them.
Measured
From product decision to screen acknowledgement
0.35 sDecision to screen acknowledgement, median with one product
0.51 sDecision to screen acknowledgement, median with two products
0.71 sThe slowest of 24 acknowledged fires
Measured on 30 September 2026 in GoTrack's test setup: 25 fires across 8 products; 24 reported their render back (one two-product fire did not). Timed on the store device's clock from the moment GoTrack decided which product was in hand until the screen reported the product content painted, including that report's trip back. The time from lifting a product to that decision is not included here; we will publish it once it is measured. How we measured it
Why brands use it
Two products, one screen
Pick up a second product and both share the screen, so shoppers can compare.
Content that proves itself
See which content goes with longer holds, per asset and per store.
What you need
- A camera that sees the shelf or table.
- An ordinary screen: no touchscreen required.
- Your content per product: images or video.
- Nothing on the products: no sensors, tags or pads, so the assortment can change freely.
Questions
Can GoTrack do lift and learn without sensors?
Yes. When a shopper picks up a product, the screen beside it shows that product's content. GoTrack uses cameras, so there are no sensors, tags or pads on the products, and no touchscreen is needed.
What does the screen do when the product is put down?
It keeps showing the product for as long as it is held, and returns to its playlist a few seconds after the product goes back.
Which screens can we use?
Ordinary displays work, and they do not need to be touchscreens: the shopper's hand is the input. Each screen is paired to a store and managed from the GoTrack panel.
How do GoTrack screens decide what to show?
When a shopper holds a product, the screen linked to that area shows that product's content, and keeps showing it while the product is held. When no one is holding anything, the screen plays its playlist. The screens do not need to be touchscreens.
Further reading
Let your products present themselves.
Tell us what you sell and we will show you lift and learn on products like yours.
or write to info@gotonom.com