Cameras
No special AI camera needed: standard IP (RTSP, ONVIF) cameras or USB webcams, at a distance where they see the products clearly and correctly. We supply them, or you buy them.
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Fits the cameras, screens and systems you already run
GoTrack connects to standard cameras and ordinary screens, and sends its data to your own systems with signed webhooks and exports.
Screens
Any display that can run a standard web browser. Pair it to a zone; content is cached on site.
Signed webhooks
Each event can be sent to your endpoint, signed with HMAC-SHA256 so your system can verify it.
Exports
Every report as CSV or PDF, ready for your BI or reporting routine.
Product catalogue
Add products in the panel, or import name, image and variants from a product page on your website.
API
The panel runs on GoTrack's REST API and live event stream, available to authenticated GoTrack users.
Webhook events
| Event | Sent when |
|---|---|
| pickup | A product is taken from the shelf |
| return | A picked-up product is put back |
| touch_interaction | A touchscreen is touched (touch installations only) |
| screen_paired | A store screen is paired |
| screen_offline | A store screen goes offline |
ERP, loyalty and BI
GoTrack has no ready-made ERP, POS, loyalty or CRM connector. Those systems take GoTrack data in two ways: live, through a webhook receiver that writes each product interaction as it happens (product, SKU, variant, colour, zone, time), or in bulk, through CSV or PDF exports.
GoTrack does not read sales data, shopper identities or loyalty cards, and its events carry no shopper identity.
Running many stores
- One panel for every branch and brand, with reports split by store and team roles for each user.
- Health monitoring: every store device reports whether it is working — cameras, screens, disk, errors — so a problem is seen remotely.
- Remote updates: new versions reach store devices without a site visit, at a quiet moment, and roll back on their own if something is wrong.
- Offline-first: when the internet drops, recognition, screens and event recording carry on; events are sent later with their real times.
- Three languages: the panel is available in Turkish, English and Spanish.
Integration questions
How do GoTrack's webhooks work?
Each event is sent to your endpoint as a JSON POST signed with HMAC-SHA256 in the X-GoTrack-Signature header. Payloads, a JSON Schema and verification examples in Python, Node.js and PHP are at https://github.com/gotonom/gotrack-integrations.
Which cameras does GoTrack use? Do I need an AI camera?
No special AI camera is needed: the AI runs in GoTrack's software on the store device. Standard IP cameras (RTSP, ONVIF) or USB webcams with good enough image quality do the job; we can supply them if you prefer. What matters is placement: to see the products clearly and correctly, a camera sits at the right distance from them, not too close and not too far, and we choose the spot together during setup. Ceiling security cameras are usually too far from the products to see what is in a shopper's hand.
Can GoTrack send data to our ERP, loyalty or BI system?
Yes, through webhooks and exports. Each product interaction can be sent to your endpoint as a webhook signed with HMAC-SHA256, and every report can be exported as CSV or PDF. There is no ready-made ERP, POS, loyalty or CRM connector.
How are store devices updated?
Remotely. New versions reach store devices without a site visit, are applied at a quiet moment, and roll back on their own if the new version does not work.
Let's plan your cameras and screens.
Send us your setup and we will tell you what GoTrack can use as it is.
or write to info@gotonom.com