Model by model
Which models and colours on the wall draw hands.
- Home
- Footwear & sports
Shoe wall analytics for footwear and sports stores
On a shoe wall every model competes for a hand. GoTrack shows which models are lifted, how long they are inspected and which go straight back, and can put the model in hand on the screen next to the wall.
What does GoTrack measure on a shoe wall?
Every lift, per model and colour. Pickups, inspection (hold) time and put-backs for each shoe on the wall, the models compared with each other and the ones nobody lifts, per store and per hour.
What footwear teams learn
Inspection time
How long each model is held and turned over before it goes back.
The story beside the wall
The model in hand on the screen, with its content.
Good to know
- Mark the wall in the panel: each area of the wall is linked to the models it holds.
- Model and colour, not size: GoTrack measures which shoe was lifted, not its size.
- Near-identical models are shown as a pair rather than guessed.
- Your cameras: a camera that sees the wall clearly.
Questions
Does GoTrack work with our existing cameras?
Usually. IP cameras with RTSP, ONVIF cameras, HTTP streams and USB cameras are supported. The camera must see the shelf; if an existing camera does not, an extra camera may be needed.
Can GoTrack tell marketing which products are examined, and for how long?
Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it.
Which products does GoTrack work best with?
Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.
Can GoTrack do lift and learn without sensors?
Yes. When a shopper picks up a product, the screen beside it shows that product's content. GoTrack uses the store's cameras, so there are no sensors, tags or pads on the products, and no touchscreen is needed.
Put your shoe wall in numbers.
Tell us about your walls and we will show GoTrack on models like yours.
or write to info@gotonom.com