Planning a shoe wall with pickup data

A shoe wall is a grid of decisions: which model goes at eye level, which colours sit together, what goes next to the bestseller. Pickup data shows how shoppers actually use it.

Request a demo Shoe wall analytics

The short answer

Measure each model's lifts, inspection time and put-backs by position on the wall, then move one thing at a time and compare. The wall shows what shoppers reach for; the numbers show whether a good model is losing out to a poor position.

What the wall tells you

Signal	What to look for
Lifts by position	Rows or ends of the wall that draw hands whatever model stands there
Inspection time	Models turned over for longer: interest worth supporting with content or a better spot
Put-backs	Models lifted often and returned: check sizes, price and what they are compared with
Compared models	Models lifted one after the other: keep them close
Never-touched models	Models nobody lifts: try a better position before dropping them

A simple wall test

Record the wall as it is
Lifts, inspection time and put-backs for every model, over a normal period.
Move one model
For example, swap a model that is rarely lifted with one at eye level.
Measure the same period again
The same days of the week, with no campaign in between.
Compare both models, and their neighbours
Did the moved model gain lifts, and did the one it replaced lose them?

Good to know

Model and colour, not size: GoTrack measures which shoe was lifted, not its size.
Near-identical models are shown as a pair rather than guessed.
A screen beside the wall can show the model in hand with its content.
Your cameras: a camera that sees the wall clearly.

Questions

Which products does GoTrack work best with?

Garments on racks and shelves, and shoe walls — products a shopper picks up to look at. A garment's size is not read from the image.

Do we need a data-science team to add new products?

No. Adding a product is a guided step in the panel, and product details can be imported from a product page on your website.

Can we test a new product placement with GoTrack?

Yes, as a before-and-after comparison: move a product to a new shelf zone or fixture and compare its pickups, hold time and put-backs with the period before. GoTrack shows the change; it does not run statistical tests for you.