Zone by zone
Interest per shelf zone, so a stronger and a weaker position show up side by side.
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- Placement testing
Test a new placement on real shopper behaviour
Moving a product to eye level, a new fixture or the front table is usually judged by feel. GoTrack shows whether shoppers pick it up more often, hold it longer or put it back less after the move.
How do you test a product placement in a store?
Compare the same product before and after the move. GoTrack reports pickups, hold time and put-backs per product, shelf zone and period, so the change after a new placement is visible per store, and next to stores that kept the old placement.
What a placement test shows
More than pickups
Hold time and put-backs show whether the new spot brings real interest or only passing hands.
Across stores
The same product compared in stores with and without the change.
Good to know
- Before and after, not a lab test: GoTrack shows the change; it does not run statistical tests for you.
- Interest, not sales: join the exports with your sales data to relate the two.
- Compare like with like: periods of similar length, with the same days of the week.
Questions
Can we test a new product placement with GoTrack?
Yes, as a before-and-after comparison: move a product to a new shelf zone or fixture and compare its pickups, hold time and put-backs with the period before. GoTrack shows the change; it does not run statistical tests for you.
How long should a placement test run?
Long enough for the products involved to collect plenty of pickups. Compare the same days of the week before and after the change, and change only one thing at a time. GoTrack shows the change; it does not run statistical tests for you.
Can GoTrack show whether sales went up?
Not on its own. GoTrack measures what happens at the shelf — pickups, hold time and put-backs — and does not read POS data. To relate interest to sales, join GoTrack's CSV exports or webhook events with your own sales data.
Can GoTrack tell marketing which products are examined, and for how long?
Yes. It reports pickups per product and variant, average hold time, put-back rate, products compared together and never-touched products. It measures how long a product is held, not how long someone stands in front of it.
Further reading
Try your next placement with evidence.
We will show you placement reports on products like yours.
or write to info@gotonom.com